LML Technologies began in 1989 as Lease Marketing, Ltd. As a regional provider of a new niche product for the automotive industry, LeaseLink quickly became a dominant solution in the leasing marketplace. Dealerships recognized the profit potential of leasing, the market demand grew, and LeaseLink quickly spread nationwide.

In the late 1990's and early 2000, Lease Marketing, Ltd made several strategic acquisitions to further strengthen our market reach. During this time, Lease Marketing acquired LeaseQuote, Superior Programming and Wizard Finance Systems, Inc. while also forming multiple partnerships with other best in class providers. LeaseQuote offered additional market share; Superior Programming brought a wealth of knowledge regarding integration with the major DMS providers such as Reynolds and ADP; and Wizard Finance Systems provided instant entry in the rapidly growing special finance arena.

The result was SalesDesk - the market's premier desking solution dedicated to the profit and growth goals of dealerships today. With this new expanded product line and market focus, Lease Marketing changed its name to LML Technologies in 2002.